Websites and products your team can run without us.
RogueUX is a web and product studio. We combine research, design, engineering and a careful use of AI to build sites and tools that mission-driven teams can update, measure and grow on their own.
A reel of recent work, designed and built by RogueUX.
Selected work
The results and the process behind our selected case studies.
Endangered Languages Project
A platform for communities to document endangered languages and for researchers to explore and verify language data.
- 11
About My Sound
Designing, building, and growing a website platform for independent musicians.
- 20% → 60%
West Kootenay LIP
Creating a welcoming digital presence for newcomers and the organizations that support them.
View case study
What does RogueUX do?
Our Capabilities
Four things we do, usually together: find out what people need, design the answer, build it so your team can run it, and use AI where it genuinely helps.
Design
Research first. Then information architecture, interface design and a component system your build team can use directly.
Book a discovery callDesign is the work of deciding how a product should behave before anyone writes code. We run discovery, map the flows, design the interface, and hand over something that can be built directly.
You receive the research findings, a site map or flows, wireframes, high-fidelity designs for every template, and a component system. For the Endangered Languages Project that started with a survey and eleven interviews; for West Kootenay LIP, stakeholder workshops and a review of ten peer sites.
Engineering
WordPress block themes, Webflow, Astro and Cloudflare. Shipped as a working deployment, with the source in your repository.
Book a discovery callWe build and ship the product. Typically a web application on a modern stack, delivered as a working deployment rather than a prototype, with the source in the client’s own repository.
We standardise on WordPress block themes and Webflow for sites teams run themselves, and Astro, Cloudflare Pages and Workers, Xano and Stripe for products. Every build is tested for accessibility and performance before launch, and AI-assisted tooling such as Claude Code is used for drafting and review with a person accountable for every line.
Strategy
Deciding what to build first, and why, from evidence rather than opinion.
Book a discovery callStrategy is the work of deciding what to build first, and why. We turn a business goal into a sequence of releases: what ships now, what waits, and the evidence that decides the difference.
A strategy engagement produces a sequenced release plan and the evidence behind each decision. On About My Sound, session recordings and interviews showed that onboarding, not new features, should ship first; completion rose from roughly 20% to 60%.
AI
Assistants that work inside the tools your team already uses, with a person approving every change.
Book a discovery callWe help organisations put AI to work inside their own operations: agents that sit in the tools a team already uses, wired into the systems that hold the work. A Slack agent that picks up a HubSpot ticket, finds the answer and resolves it, for example.
How does a RogueUX project run?
Five stages, each closed by your review. Research comes before design, design before code, and your team is trained on the result before it goes live.
Discovery
We read what you have, interview your team and the people you serve, and inventory every page and asset. You get findings, a content inventory and a work plan. Two to three weeks on a typical site.
Strategy and structure
Priority audiences, the journeys that matter, a site map and a content model, tested with real users through card sorts and first-click tests before anything is drawn.
Design
Wireframes, then high-fidelity designs for every template, mobile-first, built into a component system. Prototyped in Webflow or Figma so you can click through it before we build.
Build
A WordPress block theme, a Webflow site or an Astro application, depending on who will run it. Accessibility and performance are tested as we build, not at the end.
Launch and handover
Content migration with redirects, a full accessibility and QA pass, two recorded training sessions and written documentation. A 60-day warranty follows every launch.
Common questions
Can our team update the website ourselves after launch?
Yes, when that is what the organisation needs. The Endangered Languages Project platform was built in WordPress using Gutenberg blocks, so the ELP team can update content and page structure visually without relying on developers for everyday changes. The West Kootenay Local Immigration Partnership got a custom WordPress theme it manages internally.
Does RogueUX do user research before designing?
Yes, and it shapes what gets built. For the Endangered Languages Project, RogueUX ran a survey followed by 5 stakeholder interviews and 6 user interviews before any interface was designed. On About My Sound, session recordings in Microsoft Clarity combined with interviews of musicians who had abandoned setup led to an onboarding rebuild that raised completion from roughly 20% to 60%.
What platforms does RogueUX build on?
RogueUX picks the platform based on who will run the product after launch. About My Sound, a subscription product, runs on Webflow, Cloudflare Pages and Workers, Xano for the backend and API, and Stripe for billing. The Endangered Languages Project and the West Kootenay Local Immigration Partnership were built on WordPress so that their own teams could manage the content.
Do we own the code RogueUX builds?
Yes. RogueUX delivers a working deployment, not a prototype, and the source code lives in the client's own repository. You own the product and the code, and you can keep building on it with RogueUX, with your own team, or with anyone else.
What happens after I contact RogueUX?
Your message goes straight to Ahmed's inbox, not to a sales queue. You get an automatic confirmation right away and a real reply within one business day, including an initial view on scope and timeline. There is no qualification call before you get that answer.
Can RogueUX build an AI agent that works inside Slack and HubSpot?
Yes. RogueUX builds AI agents that sit inside the tools a team already uses and are connected to the systems that hold the work. One example is a Slack agent that picks up a HubSpot ticket, finds the answer and resolves it. The goal is to put AI to work inside an organisation's own operations rather than alongside them.
Start a project
Tell us what you are trying to build. We will come back to you with an honest view of scope and timeline.